BeUni is a Brazilian startup that has developed the first platform in Latin America offering a seamless solution for purchasing, storing, managing logistics, and shipping personalized gifts and products. With proprietary technology and an innovative approach, BeUni simplifies the complexities businesses face in handling these items, ensuring personalized service, operational efficiency, and a frictionless experience.
More than just a solution, BeUni is an open invitation to creativity. With an innovative, reliable, and engaging personality that deeply connects with its customers, the brand conveys an authentic and dynamic perspective. This is reflected in a vibrant, cohesive, and approachable identity, a crystal-clear value proposition, and a distinct verbal expression that amplifies its presence in the market.
BeUni has already served renowned clients such as iFood, Grupo Boticário, and Contabilizei, among others, reinforcing its ability to deliver high-quality, scalable solutions that drive engagement and brand loyalty.
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Deliverables: Brand Strategy, Brand Architecture, Visual Identity, Motion Graphics and Promotional Video
Brand Creative Direction: Kaê Leone
Research & Brand Strategy: Kaê Leone and Joaldo Santos
Visual Identity: Kaê Leone and Joaldo Santos
Research & Brand Strategy: Kaê Leone and Joaldo Santos
Visual Identity: Kaê Leone and Joaldo Santos
Brand Architecture: Arthur Galvão and Kaê Leone
Motion Graphics: Rafael Abranches (El Motion)
Promotional Video Script: Kaê Leone
Voiceover: Thais Dutra
by Revelatio Studio®
Promotional Video Script: Kaê Leone
Voiceover: Thais Dutra
by Revelatio Studio®
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Website Creative Direction: Lucas Lavor and Ícaro de Souza
Web Design: Lucas Lavor, Ícaro de Souza and Arthur Galvão
Development: Lucas Lavor and Jeff Marcelo
Web Design: Lucas Lavor, Ícaro de Souza and Arthur Galvão
Development: Lucas Lavor and Jeff Marcelo
"Think Inside the box."
In the traditional market, thinking outside the box has long been a symbol of innovation. However, BeUni proves that the best ideas often emerge from within the box itself. It’s not about reinventing for the sake of change, but about understanding context, optimizing processes, and developing intelligent, functional solutions that truly meet each client’s needs. Think Inside the Box embodies this strategic, creative, and highly personalized approach.
For BeUni, the box is not a limitation—it’s a space full of possibilities. It’s where technology and personalization come together to streamline gift management, bring brands closer to their audiences, and strengthen meaningful connections. At the same time, the box is a tangible element in the daily operations of BeUni’s solutions and products, reinforcing a cohesive narrative that seamlessly aligns with the brand’s universe.
Website
For BeUni’s website, we focused on creating a completely new experience, designed in harmony with the brand’s new visual identity. Now, BeUni has a solid and robust digital presence, with a multi-page website that clearly explains every key aspect of the business.
Thoughtfully designed micro-interactions enhance the user experience across sections, while the development ensures a seamless and stable structure capable of handling high traffic efficiently. The result is a website that not only informs but also strengthens BeUni’s positioning in the market.
Brand Architecture
BeUni goes beyond corporate gift management—it forges authentic connections between brands and people through personalization, technology, and efficiency. Its brand architecture strategically organizes various initiatives, each reinforcing a key aspect of its vision.
BeEco, developed in partnership with EuReciclo, is an eco-friendly product line that underscores BeUni’s commitment to sustainability. Internally, BeTalks fosters continuous learning and knowledge exchange with guest speakers, while BeExperience strengthens company culture through moments of celebration, recognition, and team integration.
Enhancing this structure, BeTracking provides an exclusive order tracking system, ensuring full visibility, control, and transparency at every stage of production and delivery. With this holistic approach, BeUni seamlessly aligns innovation, efficiency, and purpose—establishing itself as a brand that simplifies processes and delivers real value to both customers and employees.
Develop a project with us:
Leone Brands®
Follow us → @leonebrands.br / @leone.br
Website → leonebrands.com.br
Revelatio Studio®
Follow us → @revelatio.studio / @arthurgalvaorl
Website → revelatio.studio
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