![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/868e0700-4700-46c1-8d35-cdea94faa5d6_rw_1920.gif?h=204ddf2dde798459866f3de76cd432ac)
DCA Influence House
Commitment to responsible influence, based on relevant conversations and humanizing relationships in all aspects of the process.
[EN]
Background:
DCA Influence House is a company focused on solutions for influencers who want to become brands, and brands who want to become influencers. They have a team of professionals with solid experience in communication, leading relevant content projects, campaigns, press advisory, public relations, and influence for major brands in the last decade. The company's purpose is to increase the impact and connection capacity of influencers in their areas of expertise, amplifying their spaces for conversation, interaction, and reputation in physical and digital environments.
[PT-BR]
Contexto:
A DCA Influence House é uma empresa focada em soluções para influenciadores que desejam se tornar marcas e marcas que desejam ser influenciadoras. Possuem um time formado por profissionais com sólida experiência em comunicação, liderando na última década projetos relevantes de conteúdo, campanhas, assessoria de imprensa, relações públicas e influência em grandes marcas. A empresa tem como propósito aumentar a capacidade de impacto e conexão de influenciadores em seus meios de atuação, amplificando seus espaços de conversa, interação e reputação nos ambientes físico e digital.
Year — 2022
Task — Visual Identity
Brand Design — Arthur Galvão & Mateus Seifert
Motion Design — Klayton Fadul
Studio — GLV BRANDS
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/c852e672-5426-4d70-8a10-14955a6d3543_rw_3840.png?h=23e12d683f5fb5e6fa697c8aaf902b11)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/02ac4b5e-4606-4e87-b184-b7d82432a821_rw_1920.png?h=3d03d2367db9695d10cc0874afb4a2ff)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/76aae25f-7a3c-49c2-8461-baa766157ed8_rw_3840.png?h=5b3ab8374db0cb798ad3682d5ea42d0e)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/1e89051f-8698-4f05-ad6b-b314fa12016b_rw_3840.png?h=1ab6898f958574aca98a2a01f7450cca)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/e57e7ec5-cc31-4844-950f-446175826413_rw_3840.png?h=0f0c3b564afb23ea2b8aac2ec3951efa)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/c35138a4-ce6d-460b-aff2-52f334d7f09e_rw_1920.png?h=11d43e122d7b4e3db5228d1ec0ff0354)
[EN]
Challenge:
The partners of the company contacted us in search of a brand redesign. They wanted to have a solid visual identity to strengthen the business in the market. They sought to communicate what DCA does in a consistent, clear, and professional way, marking a new phase of change where they moved from consulting to an influence agency, leaving behind the rigidity and conservatism of the previous market and diving into a more fluid, dynamic, and constantly transforming world of influence.
[PT-BR]
Desafio:
As sócias da empresa entraram em contato conosco em busca do redesign da marca. Elas gostariam de ter uma identidade visual sólida para fortalecer o negócio no mercado. Buscavam comunicar o que a DCA faz de forma consistente, cristalina e profissional. Marcando uma nova fase de mudança, onde migraram do ramo de consultoria para agência de influência, deixando a dureza e conservadorismo do mercado anterior e mergulhando num mundo mais fluido, dinâmico e em transformação constante da influência.
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/8d0ebb37-3cbc-4a4f-bde9-095b79ebd36b_rw_1920.gif?h=f97157c7de9659652c446fc15abd9324)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/d49f7f2c-9bf2-44b6-aac4-8a3c78caf1e7_rw_3840.png?h=f602d491fabea5ee78651231b6307f5e)
[EN]
Solution:
One of our major goals in creating this project was to develop a brand that is eye-catching, authentic, and mature. To achieve the desired result, we combined various elements and graphic aspects. We worked with a color palette composed of shades of purple, one being more sober and sophisticated, and the other more vibrant and striking. The typographic logo was custom-built to convey the fluidity, modernity, and intimacy that the brand needed. Additionally, we also created a pattern made up of visual elements from the brand that impeccably expresses the diversity and versatility of the business.
[PT-BR]
Solução:
Um dos nossos grandes objetivos de criação do projeto foi desenvolver uma marca chamativa, autêntica e madura. Para chegar ao resultado obtido, utilizamos da união de diversos elementos e aspectos gráficos. Trabalhamos com uma paleta de cores composta por tons de roxo, sendo um mais sóbrio e sofisticado, e outro mais vibrante e chamativo. O logo tipográfico foi construído de forma personalizada, com o objetivo de transmitir a fluidez, modernidade e intimidade que a marca precisava. Além disso, também construímos um pattern formado a partir de elementos visuais da marca, que expressa de maneira impecável toda diversidade e versatilidade que o negócio possui.
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/4313e13c-7deb-474a-a244-7f47d117aaf7_rw_1920.png?h=704aed7e7c383d4f5f028ca7cb233813)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/bdfb6487-9696-4461-9e5a-bbb0e9d44114_rw_1200.gif?h=2b942614e04b78578edd285b4802fff1)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/cd0d7c31-19c2-4638-bf72-f81a72819a40_rw_3840.png?h=174a619dbb65259645358dc271fe8d03)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/6e8765a1-2d0c-4074-b558-5248530f614a_rw_1920.gif?h=aa1785de4f37f9e90505bda418a09a77)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/a18c5dd6-9b40-4551-b813-706839ee7a52_rw_1920.png?h=daa2af411f28b8afb9fc6f489d525fa8)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/a21f82e9-861a-43f6-b5ed-837cc258b083_rw_1920.png?h=2da45ecc3a39714544baffa1e6361115)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/2b6e4c24-4cf7-4024-89cd-121710a71b7e_rw_3840.jpg?h=6f4ebbee8062f85f44b808e3903d2dcc)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/f8771e40-b2cb-46c0-8d29-c396981c9e4b_rw_1920.png?h=7eeb41ce988727d19ce37e3561e50af4)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/c439b93c-544b-48bb-9ba7-5c9007b10157_rw_1920.png?h=bb8fbb71cffb9c70886acd0ddb17f995)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/9645f8b3-3ea2-4c5b-aff0-73b01a795dd1_rw_1920.png?h=f4b142f839c44023fb274ee2695f69c8)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/627facd1-24df-414d-9a04-33358386e816_rw_3840.png?h=8ea1223667d779042d2ee66747319039)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/6b1a68df-5535-419e-bf1f-5e3fdbe08e4f_rw_1920.png?h=f7e05bafe67d284f36ff274d3a22b2df)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/b6b6985b-b027-4066-8b2e-3b34d63f91d3_rw_3840.png?h=a6a65d9c91c0ba040dea1ff700047636)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/31eff83e-7f9e-4a05-8201-cd273ae4af0b_rw_3840.png?h=1cb1fac31c6f4e0352300a914a6d6422)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/c3a8dce3-cb8d-41ad-b929-93fe0f8aa5e2_rw_3840.png?h=97211644a7681e34b94b02d9fc6f4ebc)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/bc6a35ea-84a3-4ae3-9a6c-cfcd40ce6c72_rw_3840.png?h=b3449be93e4f8ce12ed4e907689954bf)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/21fa0c41-6826-4c14-9acb-e4e55c81da17_rw_1920.png?h=40a868e242ac891ac530faa9391c19c3)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/75c34ec4-f0ae-45fe-922e-d938a96c4045_rw_1920.png?h=93034b27dc3a348b054a1b95083cacb2)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/b6ddd0fd-e995-4c6a-bde5-4c0b979d7021_rw_3840.png?h=7b311bd9ef43343db3a605b194cb04cd)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/d43c4131-831e-4cd4-8c77-9c76b848f0a1_rw_3840.png?h=cad33cf91fb19e6982539ab8855c7829)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/dc4e23b1-9ffc-4e35-9da0-83e169230dd3_rw_3840.png?h=bf6b99df312b346d7293c054a5c48b27)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/8e3f53c9-182e-4782-9869-69915b444928_rw_3840.jpg?h=9e6458c089031e64079aab674f514a4d)
![](https://cdn.myportfolio.com/514159c8-a8c2-4816-91b7-27da162d6205/c84a8243-e580-45d0-b2f6-53d2ae02a62b_rw_1920.png?h=02e4b572efe30aea7a9682fcb1043208)
Follow Us: @arthurgalvaorl @oseifert.design
Budget Requests: hello@glvbrands.com
Website: glvbrands.com
GLV BRANDS © All Rights Reserved