You track every line of the P&L.
Why is your team's health still a black box?


Most companies can quote their cash flow to the second decimal. Ask the same companies how the health of their team has changed this year and the most honest answer is usually a shrug, a benefits catalog, and last quarter's sick days. Medno was built to close that gap. It works as the company's health department, delivered as a service: mapping each employee's clinical reality, running the follow-ups, routing the specialists, and turning the picture into data that can sit on the dashboard next to revenue and margin. Our work was the strategy, voice, identity and website that had to land that idea in seconds, in a category still moving from access to actual care.


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Deliverables: Brand Workshop, Brand Strategy, Positioning & Messaging, Visual Identity, Motion Graphics, Brand Guidelines, Brand Applications, Web Design & Development
Account Lead & Creative Direction: Arthur Galvão
Research & Strategy: Arthur Galvão, Kaê Leone
Positioning & Messaging: Arthur Galvão, Kaê Leone
Brand Design: Arthur Galvão, Kaê Leone
Web Design: Arthur Galvão, Kaê Leone
Web Development: Pedro Marcondes
Motion Graphics: Rafael Abranches
Case Study: Arthur Galvão





Three industries already serve corporate health.
None of them was designed to manage it.


Insurers focus on coverage, telemedicine on volume, wellness on perks. What sits between them, the routing, the follow-ups, the connected histories, the data that turns care into a decision, is the work Medno was built to do. Positioning the brand meant placing it above the existing health-vendor stack, not alongside it. Medno is the function that organizes everything that already lives inside the company: the plan, the appointments, the histories, the people. The voice was built to carry across two very different rooms. With a CFO, it is clinical and direct, framing health as a controllable line in the operating model: cost, predictability, performance. With an employee reading an exam result on a Tuesday afternoon, it is plain, patient, and unhurried. Both rooms hear the same brand, in two registers.





The brand mirrors how Medno operates.


The wordmark was drawn from scratch. Slab-influenced serifs, ink traps, and a custom "M" built to read as serious in a board meeting and unintimidating in an onboarding email. The symbol locks small modules into a contemporary cross on a circular grid, completing only when every part is present, the way Medno only works when plan, assistants, specialists and data move together. The palette opens where the category usually doesn't. Warm tones (Mist, Guava, Mulberry) for the human side, sober tones (Umbra, Lavender) for the technical, together pulling Medno away from the oranges and blues that define corporate health. The brand moves on the same logic. The circle that builds the symbol runs through the system as a slow pulse, and text enters the layouts the same way, settled and timed close to a breath. Care, when it works, doesn't stop.





Designed to be felt before it's read.


Medno's work is too connected to fit inside a hero section. It has to come through in the texture of the experience itself. The landing page was drafted as a working demonstration of what Medno is. Architecture and motion were designed in the same room, with the same rhythm. The cursor responds. Hovers reveal. Sections enter at the cadence of the brand's pulse. Webflow gave us the precision we needed during craft and gave Medno full ownership of the page afterward, so the system can keep evolving as the company learns what each visitor needs. By the time a visitor scrolls past the second section, the idea has already come through in how the page behaves. Most of the brand's case is made before a single line of copy is read.
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Website → revelatio.studio


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